To a software developer, 'marketing' is more likely to be a department that another kind of people belong to, than an activity that everyone should participate it. This could be because people outside The Marketing Department are actually forbidden from involvement, or even because of the Dilbert TV series episode where he accidentally destroys a successful company by introducing a marketing department. Although no single book is likely to restore this disastrous reputation among developers, there are at least a few good ones that entertain while broadening the picture a little.

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• opinion
• marketing
• books